Reshaping the Industry Ceiling with Non-Shaving Hair Transplantation: Lotus Becomes the Leadin

The year 2021 marked the beginning of the 14th Five-Year Plan period and the start of the journey towards the second centenary goal. To better promote the high-quality development of the Chinese economy, the "5th Boao Enterprise Summit and 2021 Asian Economic Conference" co-hosted by the Global Times and China Enterprise Network was grandly held at the Boao Forum for Asia International Conference Center in Boao, Hainan from January 8th to 9th.

With the theme of "Change and Innovation of Chinese Enterprises", this forum invited national leaders, leaders of relevant ministries and commissions, experts, scholars, leaders of the top 500 enterprises, and outstanding representatives from various industries to attend. Its aim was to assist Chinese enterprises in developing in a better and upward direction, gather consensus on development in the new era, build a platform for communication and cooperation, and explore new paths for future development.As an outstanding representative of the hair transplantation industry, Lotus was invited to attend the conference and was unanimously nominated by the organizing committee to receive the title of '2021 Leading Enterprise in the Hair Transplantation Industry'. At the same time, due to the industry influence of its non-shaving hair transplantation technology innovation, it won the "Science and Technology Innovation Award in the Medical Aesthetics Industry in 2021".

This conference invited leaders of relevant ministries and commissions, well-known figures in the economic field, well-known research institutions, experts, scholars, and media leaders to form a judging committee. The committee evaluated candidates based on five criteria—innovation capability, influence, contribution, development potential, and operational efficiency—and sought to recognize and commend outstanding enterprises across industries in the new economic era.

Since its establishment in 2005, Lotus has been actively exploring in the field of hair transplantation technology innovation for many years. The independently developed non-shaving hair transplantation has achieved a breakthrough in the entire industry, meeting the new needs of the new consumer group in the new economic era. It left a deep impression on the judging committee members and was unanimously praised as "an enterprise that plays a leading role in the hair transplantation industry", and was awarded two major awards, namely the "Leading Enterprise in the Hair Transplantation Industry in 2021" and the "Science and Technology Innovation Award in the Medical Aesthetics Industry in 2021".

At the event site, Ms. You Lina, the chairwoman of Lotus, said in an interview, "The accumulation of reputation is crucial for the development of an enterprise. A good reputation can win the trust of consumers, and a good reputation comes from therecognition of consumers. The technology and service of Lotus have brought about effective word-of-mouth communication and also enhanced the brand value."

It is understood that Lotus was established in 2005 and is the first chain hair transplantation institution in the entire industry to adopt all scarless hair transplantation technologies. It has participated in the World Hair Transplant Congress for thirteen consecutive years, showcasing Chinese hair transplantation technologies to the world. The non-shaving hair transplantation technology launched in 2020 was the first time that the concept of non-shaving was officially implemented in the Chinese hair transplantation industry, and was praised by industry experts as the "5G technological innovation in the hair transplantation industry".

Previously, the 5th China Hair Transplantation Congress released the "Group Standard for Hair Transplantation". Ms. You Lina was one of the drafters. The "Standard" pointed out that hair transplantation mainly involves two dimensions: hair follicle extraction and implantation. For hair follicle extraction, traditional FUT and FUE technologies are used, and for hair follicle implantation, there are mainly three methods: implantation with tweezers, implantation pens, and immediate implantation. Whether it is hair follicle extraction or implantation, shaving is the first step in hair transplantation. The non-shaving hair transplantation launched by Lotus has achieved a revolutionary breakthrough in hair transplantation technology, completely changing the traditional practice of "shaving first and then transplanting" in the hair transplantation industry, and realizing a dual innovation in hair follicle extraction and implantation technologies.

With the arrival of the new consumption era, the new consumer group has an increasingly strong demand for beauty and a higher requirement for quality. They not only want to satisfy their love for beauty through hair transplantation but also put forward higher requirements in terms of personalization, customization, and privacy. The emergence of non-shaving hair transplantation undoubtedly meets these new demands and will surely lead a new development trend in the hair transplantation industry.

You Lina told the reporter, "The primary reason for developing the non-shaving technology is to meet the pursuit of beauty of more new consumers. Compared with traditional hair transplantation, non-shaving hair transplantation can shorten the process of consumers' pursuit of beauty, as well as the recovery period and the awkward period. I believe that meeting the requirements of the demand side and continuously improving and evolving the supply side is a manifestation of the responsibility of leading enterprises in the industry."

At present, the non-shaving hair transplantation technology has been fully popularized in all 33 direct-operated branches of Lotus. By October 2021, over 10,000 no-shave hair transplantation procedures had been performed, with an average of

2,200 hair follicle units per procedure, totaling more than 20 million hair follicles. This is a milestone moment in the Chinese hair transplantation industry, marking that the Chinese hair transplantation industry has officially entered the non-shaving era.

"Looking back on 2021, we also encountered many challenges. However, Lotus adhered to innovation and reform, overcame the challenges, and achieved steady performance growth. Looking ahead to the 14th Five-Year Plan period and the new journey, the challenges are unprecedented, the overall situation is favorable, and the opportunities are still within our reach. Non-shaving hair transplantation, high-quality service, and an excellent medical team remain the foundation of Lotus's confidence," said You Lina.